Who We Are
At Rook & Maple, we believe that the best work happens at the intersection of sharp logic and warm creativity. We aren't your typical boardroom consultancy, or a studio that prioritizes style over substance—we’re the bridge between the two.
Our Philosophy: Smart Moves, Deep Roots
Our name reflects the two halves of every successful project:
The Rook: Represents the strategic foresight we bring to the table. Like the chess piece, we’re all about making calculated, powerful moves that protect your brand and clear a path to victory.
The Maple: Represents the warmth, growth and reliability we offer. We’re the neighborhood studio that actually listens, growing alongside our clients to build something that lasts.
Why We’re Different
We specialize in helping organizations find their voice in a crowded room. We don’t just hand over a pretty deck and wish you luck. We combine creative problem-solving with the tactical marketing and communications execution necessary to get the job done.
We don’t just brainstorm—we build. Whether you’re launching your first product or scaling a mission that matters, we provide the intelligence of a high-level firm with the heart of a small studio.
How We Work
We’re big on collaboration and short on ego. Think of us as an extension of your team: flexible, fast and fiercely committed to your success. We’re also big on transparency and honest about what it takes to get the job done: we tell it like it is and keep a sharp eye on scope, because keeping a project on track is how we ensure everyone wins. We keep things professional, keep them whimsical and most importantly we keep them moving forward.
Matt Matuszak, MBA
Founder and CEO
“Marketing and communications are about connecting people through the power of storytelling.”
Master of Business Administration, University of Wisconsin-Whitewater
Bachelor of Arts, St. Norbert College
Certifications:
Social Media Marketing Certification, HubSpot Academy
Content Marketing Certification, HubSpot Academy
Google Digital Marketing & E-commerce Certificate, Google
Google Analytics Certification, Google